What does "green" mean?

What does “green” mean?
The answer is (obviously) stated what “green” means to us, GreenHow, Inc, in terms of pest control, lawn care and termite control. “Green” is a vague or ambiguous term. The term “greenwashing” is a response by consumers to a perceived or real misuse of the term “green.” Generally speaking “green” means environmentally-friendly products and services. Usually it is self imposed by a business, but it can be part of a certification or accreditation process. In our business lines, which are lawn care, pest control and termite control, the term “green” refers to different aspects. A brief description, in alphabetical order by our service types, will appear here over the next few days.
First, Lawn Care: The main terms we use to describe our lawn care services are organic, organic based and low impact. The organic service we describe uses materials listed on the Organic Materials Review Institute (OMRI) list. This service includes no chemical herbicides or insecticides. This service is also accredited organic by the Northeast Organic Farming Association (NOFA) Organic LandCare Program. The organic based service uses blended or bridge materials. These materials are mostly (as a percent of weight) organic, but contain synthetic forms of nitrogen. The purpose of the synthetic nitrogen is to 1) provide a more rapid nitrogen or fertility and 2) to allow greater coverage per 1,000 square feet which decreases material and labor costs (and consumer price). This service may be a better option for some customers who are transitioning to organic, and may opt for organic based for one intermediate year from traditional lawn care programs. The low impact lawn care service utilizes more traditional types of materials including synthetic nitrogen with options for herbicide and insecticides as needed depending on the site.
-Lauren Greenhow, General Manager, GreenHow, Inc.
www.GreenHow.com. Effective Organic & Low Impact Solutions, Lawn Care, Pest Control & Termite Control in Newton and Metro Boston.